Marketing Absolutes: Practices that have stood the test of time that build great brands
Note: This post is based on a “Lunch and Learn” presentation given by Dirk Van Slyke at The Cannon on March 6, 2019. This discussion will address a pretty broad range of ideas, from branding to customer service to pricing. There are lots of opinions about these topics, so it’s important to understand the context...
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Reviews: Your Most Precious Resource
In today’s age of connectivity, it is easier than ever for people to share their thoughts and experiences. “Word of mouse” is the new standard, as people are taking to social networks like Facebook and Twitter to make their voice heard, rather than the more “traditional” way (you know - like actually talking to people)....
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Why it Pays to Spend More in a Recession
Many people blame economic recessionary times for the failure of their business. But, what if you could flip the negative features of a recession into a marketing edge? Despite the name, economic downturns have both up and down-sides. If you let a recession dictate your actions, odds are you will come out on the losing...
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New Age Marketing and How to Make the Most of it
Since the internet and computer have taken over our day-to-day lives, it seems that there is more information on our hands than we know what to do with. With the development of search engines and social media as vehicles for advertising, marketers and researchers have an eye on nearly every aspect of the customer journey....
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Additional Links
Click here to listen to Dirk Van Slyke's conversation with Glenn Taylor on the "Dare to Fly Higher" podcast: https://podcasts.apple.com/us/podcast/episode-015-career-advancement-communication-productivity/id1314213201?i=1000416896262 Click here to read Dirk Van Slyke's conversation with Jake Askew at Canon Ventures: https://thecannonhouston.com/2019/02/04/the-cannon-classroom-building-your-brand/?fbclid=IwAR1DOihMt2k5HXp1k7vlSbcC8jV6ZhSS9IUAhh4Lrpr8LOF9kHDc0Blq-oM
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