COVID-19 Mobility Model
Michael Griebe
Model Description In an effort to better help our clients, and frankly all of us, maneuver these uncertain times and to better understand what the upcoming months are likely to bring, we have applied our data science expertise to estimate a structural model of the spread of the coronavirus. The aim of the model is...Continue Reading
Data Based Lead Prioritization: Using Data, Statistics, and Causal Reasoning
Michael Griebe
(This is the third part of our three-part series about Data Based Lead Prioritization.) There’s a lot to be gained by systematically using your data to prioritize your leads on a rolling basis. Let’s say you have 20 thousand prospects in your database and, after handling in-bound leads, your Sales Department makes outbound calls to...Continue Reading
Data Based Lead Prioritization: Avoiding the Traps
Michael Griebe
(This is the second part of our three-part series about Data Based Lead Prioritization. The first part can be found here.) Trap Number 2: Sending leads back to Marketing to Qualify - avoid the Pardot Pitfall (aka Ad-Hoc Lead Scoring). To recap, we have too many leads. Now, the Sales manager hears the chatter by...Continue Reading
Data Based Lead Prioritization: Searching Beyond Your ‘Ideal’ Customer
Michael Griebe
With marketing automation and advanced targeting capabilities, it’s possible for Marketing Departments to create leads faster than Sales Departments can handle them. Maybe your Marketing Department, in a coup, has recently created thousands of leads at once. No doubt, having the physical address, email addresses, phone numbers, names, titles, NAICS or SIC classification, company size,...Continue Reading
Marketing Absolutes: Practices that have stood the test of time that build great brands
Dirk Van Slyke
Note: This post is based on a “Lunch and Learn” presentation given by Dirk Van Slyke at The Cannon on March 6, 2019. This discussion will address a pretty broad range of ideas, from branding to customer service to pricing. There are lots of opinions about these topics, so it’s important to understand the context...Continue Reading
Reviews: Your Most Precious Resource
Statistical Vision
In today’s age of connectivity, it is easier than ever for people to share their thoughts and experiences. “Word of mouse” is the new standard, as people are taking to social networks like Facebook and Twitter to make their voice heard, rather than the more “traditional” way (you know - like actually talking to people)....Continue Reading
Why it Pays to Spend More in a Recession
Statistical Vision
Many people blame economic recessionary times for the failure of their business. But, what if you could flip the negative features of a recession into a marketing edge? Despite the name, economic downturns have both up and down-sides. If you let a recession dictate your actions, odds are you will come out on the losing...Continue Reading
New Age Marketing and How to Make the Most of it
Statistical Vision
Since the internet and computer have taken over our day-to-day lives, it seems that there is more information on our hands than we know what to do with. With the development of search engines and social media as vehicles for advertising, marketers and researchers have an eye on nearly every aspect of the customer journey....Continue Reading