A 2011 IBM study concluded that 71% of CMO’s felt unprepared to deal with the explosion of data. By 2014, that number had grown to 82%. Meanwhile, Adobe Systems discovered that half of marketers were “trusting their gut” when deciding where to spend their marketing budget. The bottom line? Today, the overwhelming glut of data available often results in a negative impact on a business’s productivity. Pretty ironic, huh? Data was thought to be a strategic weapon for business, but nowadays it can be a weapon against business. That’s why more and more forward-thinking businesses rely on Statistical Vision--to make data make a difference.
Our experienced team of marketers, economists, statisticians and researchers enable you to gain true insight from your data. You can then leverage this insight to make better business decisions with confidence.
|Lead Generation||Data Monetization||Analysis of competitive industries and environments||Development of new market channels or opportunities||Determination of marketing attribution and impact||Multivariate forecasting||Pricing analysis and modeling|
Michael is a professional economist and coder specializing in applying quantitative and economic analysis to practical business problems. His techniques are squarely rooted in advanced statistics and econometric methods. Michael is a generalist within the field of econometrics and statistics. As such, his skillset includes micro-economic forecasting, multivariate time-series analysis, principle component analysis, clustering analysis, structural equation modeling, demand estimation and market evaluation. The outputs of his work range from presentations, to reports, to automated reports, to internet-based dashboards (where he leverages his development capabilities). His clients and employers (in an economic capacity) include Vodafone, Syniverse, John Kay LTD, Los Alamos National Labs and ACNielsen.
Prior to working as a professional economist, Michael taught (5 years) and studied (7 years) economics at the University of Oxford. He has an MPhil from Oxford University and a B.A. from the University of Texas. He was the president of graduates at St Edmund Hall and a member of three Senior Common Rooms. Having taught undergraduates for many years, he is well versed in both the application and communication of econometric results and methods
Dirk has performed successfully in almost every aspect of the marketing process, with particular expertise in branding. He began his career more than 25 years ago working in brand management leadership for full-service, creatively driven advertising agencies such as The Richards Group and GSD&M. His client roster included such global brands as Continental Airlines, ClubCorp Resorts, TGI Friday’s, 7-Eleven, Doubletree Hotels, Jiffy Lube, Neiman Marcus, Pebble Beach Resorts, Wyndham Hotels & Resorts and USAA Federal Savings Bank. He then converted that high level expertise into the founding of a successful marketing consulting firm focused solely on middle market and early-stage companies. He led marketing in a variety of industries, including healthcare, fashion, financial services, retail, commercial real estate, research, travel and technology. A serial entrepreneur, Dirk has founded and co-founded a variety of organizations including investor-funded organizations from both public and private institutional and angel investment sources. Dirk graduated from the University of Texas at Austin with a Bachelor of Science in Communications and Advertising. He is a frequent speaker and mentor for a variety of university level marketing and advertising curricula, as well as for the American Marketing Association. He also serves as an Advisor for the Houston Technology Center (HTC), and is a Board Member for the Invisiible Disabilities Association (IDA).