The success of your business is our only objective.
We are a unique marketing consulting practice that focuses solely on helping organizations go to the next level. The next level could be anything: revenue, profit, customers, or even brand or product development.
Our approach is based on a cutting-edge combination of strategic and innovative marketing methodologies, advanced statistics and econometric methods. Simply put, the nexus of math and strategy. At the core, Statistical Vision transforms and empowers businesses. These days, data is so abundant your brand could drown in it. Used the correct way, data can be transformative. It can give you insights and help you see ahead clearly. It is also the most reliable method to predict the behavior of your industry and customers. Our experienced team of marketers, strategists, economists, statisticians and researchers enable you to gain actionable insights from data. You can then leverage these insights to make better business decisions with confidence.
“I have come to rely on Statistical Vision’s reporting as a solid and reliable foundation for decision making. Their ability to frame the numbers has changed the scope in which I view my product offerings and the entire industry.”
THE LAY OF THE LAND
We take a detailed audit of your business through fresh eyes to discover all the things you don’t know that you don’t know.
DEEP DIVE INTO DATA
We search your existing data inside and out, as well as public data sources and industry specific statistics.
We conduct primary research specific to your needs to identify areas for improvements and growth opportunities.
TEST SMALL, GO BIG
We conduct small-scale experiments, then we apply the best methodologies on a large-scale basis.
We execute a detailed plan of action and offer recommendations of how to grow and scale your business.
We bring in new resources or work with your existing resources and serve as your data and analytics team.
We provide a new way of looking at data
- Personalized Research
- Market Segmentation and Clustering
- Forecasting Demand Estimation and Price Optimization
- Operational Process Improvement
- Staffing and Resource Optimization
- Product Development
- Causal Modeling and Inference
- Brand Positioning
- Sales Targeting and Account-based Marketing
- Competitive Analysis
- Multichannel Advertising and Direct Marketing
- Creative Management
Meet the Statistical Vision Core Team
Dirk has performed successfully in almost every aspect of the marketing process, with particular expertise in branding. He began his career more than twenty years ago working in brand management leadership for full-service, creatively-driven advertising agencies such as The Richards Group and GSD&M. His client roster included such global brands as American Medical ID, Continental Airlines, ClubCorp Resorts, TGI Friday’s, 7-Eleven, Doubletree Hotels, Jiffy Lube, Neiman Marcus, OneCall Alert, Pebble Beach Resorts, Wyndham Hotels & Resorts and USAA Federal Savings Bank.
He then converted that high level expertise into the founding of a successful marketing consulting firm focused solely on middle market and early-stage companies. He led marketing in a variety of industries, including healthcare, fashion, financial services, retail, commercial real estate, research, travel and technology.
A serial entrepreneur, Dirk has founded and co-founded a variety of organizations including investor-funded organizations from both public and private institutional and angel investment sources.
He graduated from the University of Texas at Austin with a Bachelor of Science in Communications and Advertising. He is a frequent speaker and mentor for a variety of university level marketing and advertising curricula, as well as for the American Marketing Association. He has also serves or has served on a variety of boards for non-profits.
Michael is a professional economist and coder that specializes in applying quantitative and economic analysis to practical business problems. His techniques are rooted in advanced statistics and econometric methods. Michael is a generalist within the field of econometrics and statistics. As such, his skillset includes micro-economic forecasting, multivariate time-series analysis, principle component analysis, clustering analysis, structural equation modeling, demand estimation and market evaluation. The outputs of his work range from presentations, to reports, to automated reports, to internet-based dashboards (where he leverages his development capabilities). His clients and employers (in an economic capacity) include Vodafone, Syniverse, John Kay LTD, Los Alamos National Labs and ACNielsen.
Prior to working as a professional economist, Michael taught (5 years) and studied (7 years) economics at the University of Oxford. He has an MPhil from Oxford University and a B.A. from the University of Texas. He was the president of graduates at St Edmund Hall and a member of three Senior Common Rooms. Having taught undergraduates for many years, he is well-versed in both the application and communication of econometric results and methods.
Throughout his life, Riley has always been interested in causal relationships and what makes things tick. Riley believes that with enough insight, there is always a way to improve systems that are already in place. There is nothing more satisfying to him than implementing new methodologies and seeing the positive affect they have on the recipient. Previously, Riley worked in the Energy and Entertainment Industries. With Statistical Vision, his main areas of focus are project management, research & analysis, and creative work. His skill set lies heavily in the marketing department, and he loves to use economic problem solving skills to make marketing methodologies come to life.
Hari is an aspiring data scientist. She has her master’s degree in Data Analytics and making data speak is what really keeps her amazed and moving. Coming from a science background, she strongly believes in evidence-based solutions and strategies. Her experience extends over a variety of industries: Telecommunication, Energy, Planning and Medicine. Here at Statistical Vision, Hari employs various cutting-edge data modelling and analytical techniques to decode hidden patterns in the data offering crucial decision-making solutions to our clients. At free time, she likes to stay fit, do creative work, camping and cycling. She is always open to discuss any data intriguing questions, feel free to find her here at Statistical Vision.
Medical Device Regional Distributor
Medical equipment, such as MRIs and C-Arms, lasts for years. Even if you have a list of contacts at hospitals in your region, any given session with a potential client only has a 3% chance of becoming an opportunity. The sale people for the regional distributor felt they were hunting in the dark for new opportunities
Identify hospitals that have the highest likelihood of needing new equipment in the next 6 months and identify the type of equipment that they are likely to need.
Using government databases, we identified equipment trends that predict the chance of hospitals removing their current devices. Furthermore, we built a model interpreter that could help identify the reasoning behind the need for new equipment. Combining this knowledge, we generated lead lists that were prioritized by the likelihood of a successful opportunity.
After arming the sales team with this model, their average call-to-opportunity rate jumped from 3% to 20%. Within 18 months, the company expanded to take over the entire state as their territory.
Health Services for Foster Children
In the foster care system, a high case worker turnover rate is a common problem. The health services organization believed this was a contributing factor in preventing children from finding a home quickly, resulting in many foster children growing into adulthood without a family. This has both social and economic implications.
Prove that the high case worker turnover rate is negatively related to the length of time spent in a foster care home so the client could receive government funding for a new pilot program.
Using demographic, socioeconomic and case-worker interaction data, we designed a model that demonstrated the connection between case worker turnover incidents and the length of time that children spent in foster care.
The client received government funding and were able to implement a new foster care pilot program. Over the next 2 years following the implementation of the pilot, we monitored the results of case workers in the program versus those that were not, and saw significant improvements for both case worker turn-over rates and children time spent in care.
Site Services Broker
When a potential customer called to get a quote on waste management services, sales representatives had to call multiple suppliers to retrieve a quote that they could then pass down to the customer. This resulted in an influx of calls coming in that the sales representatives were not able to field. Furthermore, a significant amount of calls were being abandoned while sales representative called for quotes.
In order to grow the organization, the sales process needed to be streamlined.
Using in-house and publicly available data, we designed a web application that provides quotes based on important characteristic of the customer’s order (location, equipment type, etc.). Rather than making calls to multiple vendors to obtain quotes, the account managers could use the web application and provide an accurate quote on the spot.
After implementing our model, the sales team saw significant efficiency improvements. Employees using the pricing model saw an uptick in call capacity range from 20-25 to 60-65 calls per day. For this reason and others, their revenue over the following quarter more than doubled, and the average time it took to complete a sale dropped significantly.
See how we think
Marketing Absolutes: Practices that have stood the test of time that build great brands
04.17.19 | Dirk Van SlykeNote: This post is based on a “Lunch and Learn” presentation given by Dirk Van Slyke at The Cannon on March 6, 2019. This discussion will address a pretty broad range of ideas, from branding to customer service to pricing. There are lots of opinions about these topics, so it’s important to understand the context...Continue Reading
Reviews: Your Most Precious Resource
10.07.18 | Statistical VisionIn today’s age of connectivity, it is easier than ever for people to share their thoughts and experiences. “Word of mouse” is the new standard, as people are taking to social networks like Facebook and Twitter to make their voice heard, rather than the more “traditional” way (you know - like actually talking to people)....Continue Reading
Why it Pays to Spend More in a Recession
10.07.18 | Statistical VisionMany people blame economic recessionary times for the failure of their business. But, what if you could flip the negative features of a recession into a marketing edge? Despite the name, economic downturns have both up and down-sides. If you let a recession dictate your actions, odds are you will come out on the losing...Continue Reading
“Last month, we grew our revenue by 55% when compared to last year. And the next month, normally our worst month, grew by 62% over the year prior. Your efforts have contributed to helping us grow more efficiently, reduce our spend on bad advertising, and to begin taking control of our own destiny.”