We help data enliven your business, not engulf it.

A 2011 IBM study concluded that 71% of CMO’s felt unprepared to deal with the explosion of data. By 2014, that number had grown to 82%. Meanwhile, Adobe Systems discovered that half of marketers were “trusting their gut” when deciding where to spend their marketing budget. The bottom line? Today, the overwhelming glut of data available often results in a negative impact on a business’s productivity. Pretty ironic, huh? Data was thought to be a strategic weapon for business, but nowadays it can be a weapon against business. That’s why more and more forward-thinking businesses rely on Statistical Vision--to make data make a difference.

Bringing Intelligence to Business Intelligence.

“Transformational.” That’s the level of impact we always aim to deliver to our clients. Our team’s innovative interpretation of data can lead to game-changing innovations to your strategy and operations, small incremental changes that yield huge advances for your business over time, and everything in between. Hey, information is only valuable if it can impact behavior. Business intelligence tools can tell you what is in your data, but not what your data says about your business. At Statistical Vision, our approach is squarely rooted in advanced statistics and econometric methods. This means you get direct answers and a more concise view of your business’s performance. We then uncover what the data implies about your business practices, and which strategies will help capitalize on your assets. When you partner with Statistical Vision, you can count on more accurate forecasting, as well as powerful tools for generating real-time reports that align with your objectives and improves the quality of the decisions your company makes. In short, we answer questions, and the questions stay answered.

Our experienced team of marketers, economists, statisticians and researchers enable you to gain true insight from your data. You can then leverage this insight to make better business decisions with confidence.

We Provide a New Way of Looking At Data:

Lead Generation Data Monetization Analysis of competitive industries and environments Development of new market channels or opportunities Determination of marketing attribution and impact Multivariate forecasting Pricing analysis and modeling

The Statistical Vision Methodology:

Each program is customized to the assets, resources, and needs of your organization.

Discovery
Company/industry background, assessment of resources, positioning, channels and objectives
Preliminary Data Review
Peek under the hood at data, assess needs, align with goals and decisions
In-depth Analysis
Deep data dive, econometric modeling, statistical analysis, review of previous behavior/outcomes
Recommendations
Implications from data, specific action plan, introduction of new experiments to validate concepts
Implementation
Deployment and ongoing assessment of progress, alterations and capitalization of opportunities

Meet the Statistical Vision Management Team

Michael Griebe
Co-Founder
Chief Statistical Officer

Michael is a professional economist and coder specializing in applying quantitative and economic analysis to practical business problems. His techniques are squarely rooted in advanced statistics and econometric methods. Michael is a generalist within the field of econometrics and statistics. As such, his skillset includes micro-economic forecasting, multivariate time-series analysis, principle component analysis, clustering analysis, structural equation modeling, demand estimation and market evaluation. The outputs of his work range from presentations, to reports, to automated reports, to internet-based dashboards (where he leverages his development capabilities). His clients and employers (in an economic capacity) include Vodafone, Syniverse, John Kay LTD, Los Alamos National Labs and ACNielsen.

Prior to working as a professional economist, Michael taught (5 years) and studied (7 years) economics at the University of Oxford. He has an MPhil from Oxford University and a B.A. from the University of Texas. He was the president of graduates at St Edmund Hall and a member of three Senior Common Rooms. Having taught undergraduates for many years, he is well versed in both the application and communication of econometric results and methods

Dirk Van Slyke
Co-Founder
Chief Vision Officer

Dirk has performed successfully in almost every aspect of the marketing process, with particular expertise in branding. He began his career more than 25 years ago working in brand management leadership for full-service, creatively driven advertising agencies such as The Richards Group and GSD&M. His client roster included such global brands as Continental Airlines, ClubCorp Resorts, TGI Friday’s, 7-Eleven, Doubletree Hotels, Jiffy Lube, Neiman Marcus, Pebble Beach Resorts, Wyndham Hotels & Resorts and USAA Federal Savings Bank. He then converted that high level expertise into the founding of a successful marketing consulting firm focused solely on middle market and early-stage companies. He led marketing in a variety of industries, including healthcare, fashion, financial services, retail, commercial real estate, research, travel and technology. A serial entrepreneur, Dirk has founded and co-founded a variety of organizations including investor-funded organizations from both public and private institutional and angel investment sources. Dirk graduated from the University of Texas at Austin with a Bachelor of Science in Communications and Advertising. He is a frequent speaker and mentor for a variety of university level marketing and advertising curricula, as well as for the American Marketing Association. He also serves as an Advisor for the Houston Technology Center (HTC), and is a Board Member for the Invisiible Disabilities Association (IDA).

Case Studies

Here are just a few of the success stories we've helped our clients achieve. Due to confidentiality agreements, we cannot disclose company names.
Client 
Cloud App Store for SMBs
Problem 
Lack of awareness
Objective 
Target Penetration
Solution 
Through marketplace evaluation, and deep study of the target audience, we identified a singular community channel from which all marketing and outreach was focused. By first understanding the community through listening, then becoming valuable contributors we were able to successfully launch a new brand/product, generating more than 12,000 new customers in the first sixty days.
Client 
Medical Device Manufacturer
Problem 
Decade-long history of direct-to-consumer sales; need to expand into wholesale channel.
Objective 
Channel enablement
Solution 
We developed a wholesale product pricing methodology, thereby achieving distribution in more than 35,000 retail pharmacy locations, with no slotting fees, marketing or advertising allowances. We then identified new market opportunities, enabling international expansion.
Client 
Regional Print and Media Company
Problem 
The organization spent millions of dollars annually on a variety of advertising methods. Spending decisions were based on opinions and anecdotal evidence.
Objective 
Attribution Analysis
Solution 
We provided an accurate analysis of the exact impact of each medium for the previous three years on website traffic, phone calls, new customer acquisition and revenue contribution, allowing for better spending decisions.
Client 
National Online Consumer Electronics Retailer
Problem 
The company had built a very strong brand on Amazon Marketplace, but needed to study the affects of pricing and inventory on demand and profitability.
Objective 
Develop Pricing Model
Solution 
Using advanced econometric methods, we accurately estimated demand and established a better inventory and pricing methodology. The project paid for itself in the first 15 days, and will yield an improvement in profit of more than 8%.
Client 
Industrial Materials Supply Company
Problem 
The organization used a manual method of keeping up with prices in the marketplace, in an industry with no real valuations on the equipment.
Objective 
Product Development
Solution 
We designed a customized web crawler, then created a methodology from which they can now accurately analyze and forecast both the buy side and sell side of the entire industry in real time.

Contact Us

Contact Us

We look forward to speaking with you about how Statistical Vision can transform data into a driver for your business success.